Andy:
”I like painting on a square because you don’t have to decide whether it should be longer-longer or shorter-shorter or longer-shorter: it’s just a square” and ”any side up” (Andy Warhol, “The Philosophy of Andy Warhol: From A to B and Back Again”). Sturtevant used a silkscreen that Warhol had given her to create further versions of the composition; famously, when asked about his own technique, Warhol was reported to have said, “I don’t know. Ask Elaine” 

Elaine:
The work cannot be treated in a material or non-intellectual way
I am not Anti-Art
I am not saying anyone can do it
I am not “poking fun at the artist”
I am not “reporting the current scene”
I am not in the process of celebrating process
I am not making copies
I am not making imitations
I am not interested in painting sculptures or objects
I am not interested in being a “Great Artist”
That’s real medieval thinking.

Pierre:
60 years later, Göran Ahlgren is setting the stage for the murder of modernism. In the process he appropriates postmodernism. In his world it’s his.
The conclusion: The wheel is invented. Everything is said and done. Every thought has been thought, every word has been spoken. And where are we? Here and now or then and there? What is real and what is fake? Art history being rewritten!
His flower works would easily find their place in a pots & plants catalogue of a nearby nursery. The photography medium ensures unlimited perfect copies, although numbered and signed. The flower specimen is Impatiens Hawkeri, a species of flowering plant in the family Balsaminaceae. It is native to Papua New Guinea and the Solomon Islands.
“Flowers” is available at any size, and was transpired during the same period as the Campbell soup cans, the Brillo box and the Coke bottles. It is also available in a wallpaper format.
Göran Ahlgren converts iconized art objects. But to what? To their original anonymity? Is such a reversal possible and desirable? In true anarchistic tradition, he deconstructs the Art World and rebuilds it to his own design. A full circle. He is presently preparing to go public. We are proud to be the springboard in this process. After the fact, the world will never be the same.
The Factory Publishing
Pierre Menard, Editor in chief